Team Introduction
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Ellen Wen Joanna (Founder)
In life, I’m laid-back, easygoing, and generous—but when it comes to work, I’m meticulous and detail-oriented. Being thorough and serious about my work is a principle I always stand by. I believe life and work are much like enjoying a great meal—you have to savor every moment and make sure every detail is just right. As a true Guangdong native, my travel has taken me far—not only in exploring global cuisines but also in seeking opportunities to bridge cultures. I founded Wende Woman Media with the goal of sharing high-quality Chinese content with the world and showcasing the unique charm of Chinese culture on an international stage. Our brand name, "Wende Woman Media", represents both the creation of miracles and the potential for breakthroughs and innovation with every new step we take. To be honest, my personal passions are food and travel. Professionally, I’m committed to a rigorous, detail-focused approach in everything I do. While I can be a bit of a perfectionist at work, my team knows I lead with a lighthearted, fun energy as we work together to create the “Wende” miracles.
In short, I hope to bring you more extraordinary experiences that cross both cultural and business boundaries. -
Ao Yu Holiday (Operational Elite)
I’m from Chongqing, with a passion for innovation and taking on new challenges. I have a solid background in new media operations and bring an optimistic, outgoing personality to everything I do. I value teamwork and take responsibility seriously, always striving to contribute to a positive and collaborative environment. I’m deeply enthusiastic about social media operations and excel at using creative thinking to solve real-world problems. With a sharp eye for news and trending topics, I’m quick to combine current trends with design thinking to create engaging, attention-grabbing content. At work, I’m confident, detail-oriented, and maintain a positive attitude, even when facing high-pressure situations. Outside of work, I love traveling and sports—exploring different cultures and trying new activities is something I really enjoy. I’m also a fan of binge-watching dramas and discovering new foods—finding joy in the little things in life. Looking ahead, I’ll continue to embrace learning, stay up-to-date with new trends, and welcome new challenges with an open mind.
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Xie Huiling (Operations Elite)
I have 8 years of experience in brand communications and project management. I’ve been involved in developing and executing strategies for numerous projects, primarily in the beauty, FMCG, maternity, and fashion industries. I’m well-versed in the content guidelines and best practices of major social media and e-commerce platforms. My core responsibilities include analyzing project requirements and developing tailored communication strategies, creative concepts, and execution plans.
Brands I’ve worked with include: Olay, Safeguard, Pampers, Mead Johnson, Yili Golden Crown, Walmart, Midea, etc.
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Anni Zhou Yinggang (Operations Elite)
Hello everyone! I’m Zhou Yinggang. After graduating, I’ve been working primarily in the Guangxi region, focusing on my field of expertise. I might look a little serious when I’m not talking, but I’m actually quite outgoing and great at bringing energy to any situation! I specialize in building social media accounts from scratch, including TikTok (Douyin), Xiaohongshu, and Bilibili, and managing their growth from 0 to 1.
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Kaki Wong Kaki (Operations/Editing Elite)
Originally from Guangdong, I love taking on creative challenges in my work. I strive to bring every piece of content to life through expert editing and precise marketing strategies. For me, work isn’t just about completing tasks—it’s a process of expression and creation. I’m passionate about continuously learning new skills and striving for excellence to perfect every project I take on. Outside of work, I have a wide range of interests. I’m a foodie who loves exploring different cuisines and flavors—every meal feels like a little adventure! I also prioritize staying healthy, and fitness is a big part of my life. Whether it’s running, working out, or enjoying outdoor activities, I find it keeps me feeling balanced and fulfilled. I believe that keeping an open mind and embracing the unknown is the key to expanding my perspective and constantly growing both personally and professionally.
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Fang Yunyun (Editorial Elite)
Hello! I’m Yunyun, an editor based in Chongqing—and a spicy food lover through and through, just like a true Chongqing girl! In life, I enjoy beautiful things and love capturing those moments, whether it’s through photography or travel. I’m passionate about freedom and living life to the fullest. When it comes to work, I take every task seriously. I believe that having genuine enthusiasm for what you do helps you stay positive and motivated. To me, work isn’t a burden—it’s something I truly enjoy!
Kazuo Inamori said that there are only two choices for a fulfilling life: one is to "do the work you love" and the other is to "make yourself fall in love with your work". It wasn’t until later that I truly understood—constant passion is the only way to keep going and stay committed in the long run.
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Doris Tam Wai-yan (Operations Elite)
I’m from Guangdong—a true foodie at heart, an avid drama fan, and a passionate gamer. At work, I’m focused and bold, always thinking outside the box to break the norm and find the coolest strategies and creative solutions. But in life, I’m more of a fun-loving goofball! I’ve always believed that innovation is the driving force behind progress. That’s why I’m never afraid to explore new ideas at work—even if it means challenging the rules of the industry. My creativity and courage come from my curiosity about the world. It’s a bit like when I play games—the thrill of exploring the unknown keeps me endlessly excited! While I’m outgoing and energetic, I’m also meticulous when it comes to the details. I make sure every idea I bring to the table can be executed effectively. So, if you’re looking for someone who brings both fresh, innovative ideas and a good sense of humor to the team, I’m exactly who you need!
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16 (operational elite)
With over 5 years of experience in social media marketing for the international food and beverage industry, I specialize in providing localized digital marketing solutions for American chain restaurant brands. To date, I’ve worked with more than 15 mid-to-large-scale restaurant chains, delivering strategies that resonate with Gen Z consumers by understanding their content preferences and engagement habits.
- Proficient in TikTok/Instagram traffic recommendation mechanisms
- Mastered the art of accurate Facebook ad placement
- Built Xiao Hong Shu (Red Note) Brand Operation for overseas clients